Creative IKEA Bulb Ad

Here is a creative and straight to the point IKEA bulb advertisement for your inspiration.

IKEA bulb advertisement

1. Unpack
2. Change Bulb
3. Repeat in 20 Years.

Advertising Agency: JWT, Warsaw, Poland.
Creative Director: Mariusz Pitura.
Art Director: Bartosz Palasek.
Copywriter: Joanna Sroka.
Published: June 2012