The Use of QR Code in Advertisements

Here are some examples of how big companies use QR Codes in their ads.

Jeep: GPS

Jeep: GPS
Introducing the Jeep Wrangler with Garmin GPS included.
In case you want to get lost.

Advertising Agency: 9 the creative shop, Lisbon, Portugal
Creative Director: Frederico Roquette
Art Director: Madalena Cassiano Neves
Copywriter: Frederico Roquette
Published: January, 2012

Panasonic: QR Code

Panasonic: QR Code

Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Mike Barnwell
Creatives: Jake Siddall, Sokpart Pao
Digital Creative Director: Greg Wood
Account Director: Belinda Dick
Agency Producer: Conan Gorbey
Account manager: Ollie Wall
Published: February 2012

Seat Leon: QR Code

Seat Leon: QR Code
Where racer heart meets techno freak.
Seat Leon.
Scan QR code with your mobile device and discover all hidden features of Seat website.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
Published: May 2011

Angry Bird: QR Code

Angry Bird: QR Code
Advertising Agency: Stupid, UK

Volkswagen Recreio: QR Code

Volkswagen Recreio: QR Code
Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Copywriters: Guilherme Araújo, Gustavo Costa
Art Directors: Eduardo Araújo, Lucas Bandeira
Illustration: Geraldo Fernandes
Digital Project Manager: Marlos Carmo
Wed design: Bruno Magalhães
Technology Coordinator: Ruy Adorno
Account Director: Carolina Souto
Account Executive: Marta Maia
Approval: Eric Tambasco
Planners: Daniele Almeida, Eduardo Noronha

The QR Code Treasurehunt

The QR Code Treasurehunt
There is a complete Movie Summer hidden in these headline.
Find the right code and it could be yours.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Webdevelopment: Vimea
Published: March 2011

Ogilvy Asia Digital: Recruitment Poster

Ogilvy Asia Digital: Recruitment Poster

We’re building the mother of all digital armies.
Enlist here. Ogilvy

A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at on their mobiles to view.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee – Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Credit: Sue Olivier
Published: August 2011

This article is sponsored by: QR Code generator for Mac