The Use of QR Code in Advertisements

Here are some examples of how big companies use QR Codes in their ads.

Jeep: GPS

Jeep: GPS
Introducing the Jeep Wrangler with Garmin GPS included.
In case you want to get lost.

Advertising Agency: 9 the creative shop, Lisbon, Portugal
Creative Director: Frederico Roquette
Art Director: Madalena Cassiano Neves
Copywriter: Frederico Roquette
Published: January, 2012

Panasonic: QR Code

Panasonic: QR Code

Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Mike Barnwell
Creatives: Jake Siddall, Sokpart Pao
Digital Creative Director: Greg Wood
Account Director: Belinda Dick
Agency Producer: Conan Gorbey
Account manager: Ollie Wall
Published: February 2012

Seat Leon: QR Code

Seat Leon: QR Code
Where racer heart meets techno freak.
Seat Leon.
Scan QR code with your mobile device and discover all hidden features of Seat website.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
Published: May 2011

Angry Bird: QR Code

Angry Bird: QR Code
Advertising Agency: Stupid, UK

Volkswagen Recreio: QR Code

Volkswagen Recreio: QR Code
Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Copywriters: Guilherme Araújo, Gustavo Costa
Art Directors: Eduardo Araújo, Lucas Bandeira
Illustration: Geraldo Fernandes
Digital Project Manager: Marlos Carmo
Wed design: Bruno Magalhães
Technology Coordinator: Ruy Adorno
Account Director: Carolina Souto
Account Executive: Marta Maia
Approval: Eric Tambasco
Planners: Daniele Almeida, Eduardo Noronha

The QR Code Treasurehunt

The QR Code Treasurehunt
There is a complete Movie Summer hidden in these headline.
Find the right code and it could be yours.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Webdevelopment: Vimea
Published: March 2011

Ogilvy Asia Digital: Recruitment Poster

Ogilvy Asia Digital: Recruitment Poster

We’re building the mother of all digital armies.
Enlist here. Ogilvy

A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at http://www.i-nigma.mobi on their mobiles to view.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee – Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Credit: Sue Olivier
Published: August 2011



This article is sponsored by: QR Code generator for Mac