Here are some of the best creative ads for your inspiration.
The Economist: Wheat
Nothing sticks on it.
You have just finned a shark.
The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
Advertising Agency: Y&R, Frankfurt, Germany
Via: The Ad Mad!
Western Union: Shelter
Advertising Agency: Lonsdale Saatchi & Saatchi, Port of Spain, Trinidad
Creative Director: Jon Slater
Art Directors: Chris Guinness
Copywriter: Chris Guinness
Published: May 2008
Software-asli.com: As real as it gets – Adobe Photoshop
WWF India: Water
Polluted river water kills as many people as a nuclear explosion.
Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
Published: November 2008