What is reciprocal link?

Tried submitting your website to a directory before and they asked you for a reciprocal link? wondering what would that be?

A reciprocal link is an agreement between two web-masters to provide a hyperlink within their own website to each other’s web site like linking back to one another.

This is done to provide readers with quick access to related sites, sister sites or to show a partnership between two sites.

Reciprocal links can also help to increase traffic to your web site in two ways.

One you will probably have some viewers visit your site from clicking the reciprocal link directly on the partnered website.

Two most Internet search engines also take into account the number of web sites which contain links to your web site, the more hyperlinks linking to your website, the higher up in the search engine rankings your website will appear.

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